What are the main types of data storage that exist

Today, digital technology is an indispensable component for the success and performance of all companies, regardless of their size. Even individual micro-entrepreneurs need to know how to manage their data efficiently, promote digital marketing and optimize their processes. However, as a business grows, this task becomes more complex. One factor involved here is the existence of different types of data storage . … Read more

Understand the difference between object-oriented and relational databases

Work within medium and large companies is increasingly intertwined with digital technology. The main reason for this is the way organizations deal with information on a daily basis. The digital marketing is a good example , as is increasingly driven by statistics and data correlation than by individual observation, which brings us to the importance of understanding the difference between … Read more

Turning data into information is essential: know how to do it

In the digital transformation process that many companies are going through, data is a central element. They are the ones that allow you to automate tasks and inform decisions, which are essential activities in the digital age, which is increasingly agile and competitive. However, having access to the enormous amount of data from big data is not enough to improve … Read more

Do you really know what a good ROI is? Find out now!

Basically, ROI — Return on Investment — corresponds to an indicator used to assess the company’s profitability, that is, the positive financial return of a given capital invested in the business. Although this concept is quite simple, you need to look at several factors to understand what a good ROI really is and how important it is to … Read more

Find out how to interview a customer to get good insights into your business

Do you want to know how to interview a client? This action is used in product research and development, to better understand the desires, needs, goals and challenges of the business persona or to structure a sales and marketing campaign . All this makes this practice a good strategy to ensure more visibility, conversions and customer loyalty for a business . There … Read more

See Here How to Comply with the LGPD: Data Law Shakes Businesses in 2021

In the digital age, data is the protagonist in companies. They allow you to make more accurate decisions, optimize strategies, respond to the market more quickly and advance in artificial intelligence technologies. That’s why the data law shakes companies this year. But to work with data, you need to have transparent policies and strategies. After all, they carry … Read more