Understand the importance of behavioral data in marketing

You know brands spend millions every year on marketing to attract, engage and retain the perfect customer, don’t you? In the process, they create highly targeted interactive ad campaigns and generate content and digital marketing campaigns that speak individually to the consumer. So what is their secret? Well, these companies develop these campaigns based on data collected throughout the customer’s lifecycle. … Read more

Your lead generation will stay the same — unless you focus on data-driven Content Marketing!

Well-written, attention-grabbing content is what can set your business apart from your competitors. It can also help create loyal customers who will continue to interact with you. This work is often known as Content Marketing , being the Holy Grail of any marketing strategy. Generating valuable insights from data and applying the findings to your content marketing strategy … Read more

7 Amazing SaaS Marketing Strategies That Will Power Your Growth

Your team has probably invested a lot of work in developing the best possible SaaS platform. However, gaining subscribers and users involves much more than just posting a few posts on social media and hoping for the best. Having a clear and efficient Digital Marketing strategy is crucial to your success. Why is that so important? The Software as a Service (SaaS) industry … Read more

What strategies are behind artificial intelligence? Check out the examples of these companies

If you still think artificial intelligence is a thing of the future, it’s time to take a closer look. Several companies that are part of our routines, especially the internet giants, already use AI technologies in their strategies. When accessing an e-commerce, searching on Google or receiving service from a company, you may already be interacting with intelligent … Read more

Understand at once what is the return on investment in companies

What is the payback period? The investment payback period is the indicator that shows how much time it will take until the initial financial contribution is returned . Imagine that the founders of a startup want to know the time until the business starts to make a profit. They must use the PRI to make the calculation and draw a strategic … Read more

Do you have good engagement but no customers? See the main reasons

In the digital world, getting customers is still very important for companies, but it is no longer the main concern. At least, the ways to achieve this goal are not the same as the traditional ones, which invested in direct strategies to seek people. Currently, it is essential to strengthen engagement and communication with consumers, so that this leads … Read more

Do you really know what a good ROI is? Find out now!

Basically, ROI — Return on Investment — corresponds to an indicator used to assess the company’s profitability, that is, the positive financial return of a given capital invested in the business. Although this concept is quite simple, you need to look at several factors to understand what a good ROI really is and how important it is to … Read more

Find out how to interview a customer to get good insights into your business

Do you want to know how to interview a client? This action is used in product research and development, to better understand the desires, needs, goals and challenges of the business persona or to structure a sales and marketing campaign . All this makes this practice a good strategy to ensure more visibility, conversions and customer loyalty for a business . There … Read more

See Here How to Comply with the LGPD: Data Law Shakes Businesses in 2021

In the digital age, data is the protagonist in companies. They allow you to make more accurate decisions, optimize strategies, respond to the market more quickly and advance in artificial intelligence technologies. That’s why the data law shakes companies this year. But to work with data, you need to have transparent policies and strategies. After all, they carry … Read more