5 Reasons Why Acquiring Traffic To Your Blog Is Key To Converting Into Customers

Creating a blog is one of the main strategies to bring more visitors to your website. Blog posts show up in Google searches, strengthen your brand’s authority and engage users, who can become customers. But visitors only become customers if you know how to capture their interest and convert them into business opportunities. That’s why a lot of … Read more

Learn 10 techniques on how to get clients on Instagram

Getting clients on Instagram is a good way to maintain visibility and take advantage of tools that the social network makes available to elevate your Digital Marketing strategy. Furthermore, in the context of Digital Transformation , with the digitization of businesses and changes in consumer behavior 4.0, being omnichannel and reaching customers at all touchpoints with sales potential — as … Read more

Understand the importance of behavioral data in marketing

You know brands spend millions every year on marketing to attract, engage and retain the perfect customer, don’t you? In the process, they create highly targeted interactive ad campaigns and generate content and digital marketing campaigns that speak individually to the consumer. So what is their secret? Well, these companies develop these campaigns based on data collected throughout the customer’s lifecycle. … Read more

Building brand trust: what is the real impact of brand trust on marketing and sales?

There is a reason why brand awareness and brand trust are so important in every industry. Brands tell consumers what they can expect from a product, and consumers remember the brands they like — and don’t like. When they think about making a purchase, 81% of consumers think about the brand and evaluate the reasons for closing a deal … Read more

Your lead generation will stay the same — unless you focus on data-driven Content Marketing!

Well-written, attention-grabbing content is what can set your business apart from your competitors. It can also help create loyal customers who will continue to interact with you. This work is often known as Content Marketing , being the Holy Grail of any marketing strategy. Generating valuable insights from data and applying the findings to your content marketing strategy … Read more

7 Amazing SaaS Marketing Strategies That Will Power Your Growth

Your team has probably invested a lot of work in developing the best possible SaaS platform. However, gaining subscribers and users involves much more than just posting a few posts on social media and hoping for the best. Having a clear and efficient Digital Marketing strategy is crucial to your success. Why is that so important? The Software as a Service (SaaS) industry … Read more

What strategies are behind artificial intelligence? Check out the examples of these companies

If you still think artificial intelligence is a thing of the future, it’s time to take a closer look. Several companies that are part of our routines, especially the internet giants, already use AI technologies in their strategies. When accessing an e-commerce, searching on Google or receiving service from a company, you may already be interacting with intelligent … Read more

Understand at once what is the return on investment in companies

What is the payback period? The investment payback period is the indicator that shows how much time it will take until the initial financial contribution is returned . Imagine that the founders of a startup want to know the time until the business starts to make a profit. They must use the PRI to make the calculation and draw a strategic … Read more

Do you have good engagement but no customers? See the main reasons

In the digital world, getting customers is still very important for companies, but it is no longer the main concern. At least, the ways to achieve this goal are not the same as the traditional ones, which invested in direct strategies to seek people. Currently, it is essential to strengthen engagement and communication with consumers, so that this leads … Read more